Integrating Gamification into Health Systems

Jun 14, 2021 | Gamification, Patient Experience

Gamification has been prevalent in the world of business and healthcare since the turn of the millennium. More recently, however, it has evolved into a way of adding incentive to even the most mundane tasks.

Since 2010, gamification has allowed the integration of game mechanics, such as transparency, immediate feedback, competition, and collaboration, into existing apps or websites. It also provides digital, community-driven, rewards to all kinds of activities—not to mention it’s a lot of fun. In our white paper, The Gamification of Exercise, we focus on gamification’s effects in the business world, in the healthcare sector, and at home.

Gamification and Health Systems
One of the more interesting applications for gamification is within the healthcare sphere. Due, in part, to the growing fitness and wellness movement, many patients have taken advantage of the free, personalized, convenient health tools, like wearables. To learn more about what kinds of products most interest consumers, download our white paper. This crossroads of gamification and health allows organizations ample opportunity to infuse their traditional services with a much-needed dose of fun, which then gives the potential for improving the patient-provider relationship.

The long-term health results of wearables and other devices are worth the price of sweat and sore muscles, but it can be difficult to see the progress or value in the short term. We’ve all learned about the importance of exercise, and yet it’s often the lack of incentive or motivation that prevents individuals from eating well or going to the gym. Healthcare and media companies, therefore, have attached themselves to the gamification trend in order to make fitness more immediately rewarding and fun. The innovations they have developed have led to increased activity and mindfulness of personal health for patients. For more information, read our latest white paper.

Healthcare Integration
Recognizing the immense potential brought about by gamification is vital for your healthcare organization. At the very least, it can be used by doctors to help patients make exercise more fun and rewarding, thus increasing the overall wellness of patients. For the more future-focused organizations, however, gamification might even lead to the development of their own apps. This trend would not only have a positive impact on patient health, but an app would allow your health system to gather information in totality—which would provide a useful data set for analyzing important health information. Providers would also benefit—specifically from increased insights about where resources are best spent. Additionally, doctors could recommend the app to each patient with confidence. In doing so, the hospital’s image as a healthcare leader and a community partner would be cemented.

Conclusion
Gamification has radically altered the outdated methods of wellness. Individuals, now more than ever, have personalized information about their own health activity. They find community, accountability, and incentive through readily available and simple methods. Exercise is finally fun.

Our team at ARx understands the importance of adapting to the continuous changes that gamification develops. To learn more about the fun of gamification and the importance of integrating it into health systems, download our white paper.